Educate your Employees about United Way

One of the most important elements of a campaign is to educate employees about the work we do in the community.  Some people relate to personal stories, while others want to hear about facts, figures and the return on investment.

How This Helps:

• When donors understand the needs in the community and how United Way is addressing these needs, they make a personal connection to the campaign.
  

  Strategies:

• Arrange for United Way presentations at existing staff meetings to ensure every associate understands United Way’s Community Impact work.
• Invite United Way to a meeting of your top management to discuss the work of United Way and address any questions from your senior team

Visit the Campaign Toolkit for additional resources.