Enlist the Support of Senior Management

LEADERS LEAD! The support of your President/CEO, Management Team and/or Labor Leaders is crucial.

How This Helps:

• By personally endorsing the campaign, members of your senior management team demonstrate their commitment both to your organization’s campaign and the United Way.
  

  Strategies:

• Enlist leaders to speak at kick off meetings, send emails or letters
• Conduct a meeting of your top executive’s direct reports
• Plan events around the CEO’s calendar whenever possible or call on appropriate departmental or shift leaders to participate

Visit the Campaign Toolkit for additional resources.